Specialized Marketing Track
Specialize in vital marketing fields: service marketing, international marketing, and e-commerce. This track makes you an expert in advanced markets.
Professional Theory 
Practical Applications 
Final AssessmentOverview of the course
The Specialized Marketing track focuses on three high-demand areas in the market. You first learn how to market intangible services whose quality is hard to measure in advance. Then you move to understanding cross-border marketing mechanisms with different cultures and laws. Finally you learn e-commerce store management and online selling strategies.
What will you learn?
Service marketing strategies such as tourism, transport, and restaurants
Service quality management and customer loyalty in the service sector
Analyzing international markets and studying different cultures
Strategies for entering foreign markets
Cross-border marketing using digital tools
Building and managing e-commerce stores (Shopify, WooCommerce)
Customer acquisition strategies and conversion rate optimization
Managing shipping, inventory, and customer service in e-commerce
E-commerce analytics and performance indicators
Affiliate marketing
The levels within the path
Service Marketing
Learn how to market intangible services, build customer trust, manage the service portfolio, pricing strategies in the service sector, and improve customer experience during service delivery.
International Marketing
Covers global market analysis, cultural adaptation of products and marketing messages, international trade laws, localization strategies, and managing multinational brands.
E-Commerce
Learn to create a complete online store, visitor attraction and conversion strategies, shopping cart management, electronic payment systems, shipping, returns management, and sales data analysis.
After completing the course, you will be able to
- Develop a specialized marketing strategy for financial or educational services
- Expand a local brand into new international markets
- Create and manage an e-commerce store that generates consistent sales
- Measure the performance of each specialized marketing channel
Admission Requirements
- Appropriate higher education degree
- Acceptable level of English
- A computer, high-speed internet, and good computer skills
- Completion of Modern Marketing or Digital Marketing track (or equivalent experience)
Get a certificate Specialized Marketing Track
3 levels in this track
- Service Marketing
- International Marketing
- E-Commerce
Your future begins with a step.
Start your learning journey today and acquire the skills that qualify you for the labor market and help you achieve your goals.